Bubble.
Stemmed from an assignment and a monthly hyperfixation, I was tasked with designing a fun, drink brand.
It could've been a rebranding or a new brand entirely. Since I was on a sparkling juice kick, I decided to create my own. I wanted to create a fun, minimalistic brand with bright colors and cute designs.
The name "BUBBLE." came from a creative block. I was completely stuck on what to do, but I knew I wanted a flavorful sparkling drink that was "better with every bubble". "BUBBLE." came to me as I repeatedly said the word and realized that I could make it work.
Better with every bubble.
Concept and Sketches
As always, I began with rough sketches and concepting. I knew I wanted a bubbly, fun drink but the overall look of the brand was still a mystery to me.
That is until I was bored and sleepy. See below. :)
I decided to go with a minimalist logo with variations depending on application, however I decided to use the main, solid blue logo for the majority of the deliverables.
Finalized Logo
For Bubble. I decided to create three mockups for three different flavors. I mocked up the flavors on cans to exaggerate the fun, relaxed feeling of the brand.
